Terragon Group

Terragon is Africa’s fastest-growing enterprise marketing technology company. It aggregates and enriches difficult-to-source consumer data, generating measurable outcomes for telco’s, banks, and larger brands. Terragon uses its on-demand marketing cloud platform, attribution software, and deep analytics capability to enable thoughtful, targeted omni-channel access to 100m+ mobile-first African consumers. Terragon's goal is to use data and technology to simplify the process of connecting brands to African consumers through innovation on the mobile device. Currently expanding its operations with offices in Ghana, Kenya, India and South Africa, Terragon is poised to become... Read More

Marketing Manager


Responsibilities

  • Collaborate with the senior leadership team, business and product heads to articulate the marketing strategy. This process will involve rigorous prioritization and planning to ensure that the Marketing team provides adequate support to all other teams within the business. 
  • Manage marketing across lead generation, acquisition/conversion, and retention/reactivation 
  • Oversee execution, tracking, measurement, and reporting on B2C marketing initiatives 
  • Create and execute a broad marketing strategy for Terragon Group, and be responsible for understanding the business model, the company’s services, products and solutions, and positioning them favourably before target audience markets  
  • Lead the Corporate Marketing team (Communications, Content, Branding & Design, Events and Online) to create compelling narratives about Terragon Group and present the company in unique ways. 
  • Develop and oversee budget and resource management  
  • Create a focused event participation strategy for sponsored and corporate events that will help Terragon Group reach its target audience  
  • Create and innovate marketing campaigns for the company’s business segments  
  • Leverage expertise in developing digital marketing strategies that drive awareness and create leads  
  • Work with the Research team and guide them on internal and market research, and create a strategy for how to best disseminate Research insights through various communication channels 
  • Identify opportunities to reach new market segments and expand market share. 
  • Monitor competition (acquisitions, pricing changes and new products and features) 
  • Collaborate with product management to develop product positioning and messaging that resonates with our target buyer personas. 
  • Develop a marketing plan for Terragon products, including key activities and budgets to support the retention of key existing and acquisition of new clients.

Requirements

  • Minimum of 8 years of marketing experience, preferably in mobile or tech space, with at least 3 years in a leadership role
  • Experience in leveraging customer analytics, segmentation and new advertising technology to drive business growth 
  • Strong analytical skills, including using data and reports to review performance results, extract insights, and make recommendations for future actions 
  • Strong understanding of digital marketing strategies. 
  • Bachelor’s degree in Marketing, Communications, or related field 
  • An MBA/Master’s degree in related field. 
  • Relevant professional certifications 
  • Highly creative and innovative brand builder 
  • Demonstrated results in building brand equity 
  • Demonstrated success in developing marketing strategies that have met or exceeded targets 
  • Resourceful & curious. If you don't know the answer, you won't rest until you find it. 
  • Can thrive working in a fast-paced company and able to liaise with stakeholders across multiple businesses and products to get things done

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