
Takealot
South Africa's #1 shopping app and leading e-commerce destination
Quick facts
- Headquarters
- Cape Town, South Africa
- Founded
- 2011
- Team size
- 1000+ employees
- Funding stage
- Series C+
- Website
- takealot.com
About Takealot
Takealot is a leading e-commerce retailer based in South Africa and a major player in the Sub-Saharan African digital commerce landscape. Established in 2011, the company has grown into a comprehensive marketplace and fulfillment ecosystem that connects millions of customers with a wide variety of brands. As a subsidiary of Naspers, Takealot operates a sophisticated logistics and delivery network that supports both direct retail sales and over 12,000 small business partners through its third-party marketplace. The company focuses on a customer-centric model, offering diverse categories ranging from electronics and household goods to food and beauty products. With a scalable delivery infrastructure and integrated divisions like Mr D and TakealotMORE, the organization is recognized for its innovation in fulfillment and robotics. The group achieved a significant financial milestone in 2026 by reporting its first full year of profitability, signaling its maturity within the competitive African retail sector and its continued dominance as the region's preferred online shopping destination.
Takealot Group is headquartered in the Foreshore area of Cape Town and operates as a central figure in South Africa's digital economy. Since its founding by Kim Reid in 2011, it has transitioned from a startup to a large-scale enterprise with a headcount exceeding 2,400 employees as of 2024. The company serves the entire South African market through a robust distribution and warehousing network.
The organization is structured into several key divisions including takealot.com, the primary retail platform, and Mr D, which manages food and grocery delivery. The company also offers specialized services like Takealot Delivery Team and Takealot Fulfillment Services (TFS), which provide logistics and warehousing support for small and medium-sized enterprises participating in its extensive marketplace program.
What they do
Takealot operates an online retail platform that sells consumer goods directly and provides a marketplace for third-party vendors. It serves individual consumers across South Africa by offering delivery and pickup options for electronics, home goods, and groceries.
Products and service lines
Highlights
- Founded in June 2011 by Kim Reid.
- Acquired by the global mass media corporation Naspers.
- Grew to support over 12,000 small businesses on its marketplace platform by 2024.
- Reported total revenue of R 16.4 billion in 2026.
- Achieved first full-year earnings before tax profitability in June 2026.
- Employed 2,471 people according to the 2024 Integrated Annual Report.
Talent and hiring
Takealot hires professionals focused on e-commerce operations, logistics, and digital management within its South African offices. The company offers roles ranging from warehouse operations management to specialized corporate functions like human resources and business planning.
Funding and scale
The company is a subsidiary of Naspers and reported a revenue of R 16.4 billion and operating income of R 181 million in 2026.
Markets served
Customers
- Individual retail consumers
- Small and medium enterprises (SMEs)
- Third-party marketplace sellers
- Brand partners like Samsung and Eucerin
Research sources
Industries served
- Retail
- Consumer
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