Twiga Foods

Twiga Foods is a Nairobi-based technology company that operates a business-to-business marketplace platform designed to modernize the agricultural supply chain. By sourcing fresh produce directly from farmers and delivering it to urban retailers, the company aims to reduce food costs and minimize waste through a streamlined logistics network. The platform serves as a vital bridge in East Africa's fragmented retail market, providing a reliable distribution channel for small and medium-sized vendors. Utilizing a tech-enabled distribution model, the company manages the movement of goods from rural areas to urban centers, offering same-day delivery services to its network of retailers. Twiga Foods has undergone significant strategic shifts, including the formation of a holding company and a transition to a leaner, tech-based model to optimize operations and improve margins. Through these efforts, the company continues to focus on scaling affordable food solutions and improving food security across the region by leveraging digital commerce and data-driven supply chain management.

Founded in 2013 and headquartered in Nairobi, Twiga Foods operates in the agri-FMCG logistics sector. The company utilizes a tech-enabled supply chain to address inefficiencies in highly fragmented retail markets. By managing the end-to-end logistics process, they provide a structured marketplace that replaces traditional, less efficient middleman layers, focusing on cost optimization and operational transparency for both producers and urban vendors.

The company has recently entered a phase of strategic restructuring, consolidating its distribution footprint and relocating hubs near Nairobi. This includes a shift toward a leaner, tech-based business model and the acquisition of controlling shares in several local FMCG distributors to expand its market reach. Despite recent headcount reductions, the firm remains a major player in the East African distribution and last-mile delivery technology space.