Chari
Chari is a B2B e-commerce and fintech platform providing inventory procurement and financial services to traditional retailers in Francophone Africa.
- Founded
- 2020
- Headquarters
- Casablanca, Morocco
- Employees
- 125
- Sector
- B2B E-commerce & Fintech
About Chari
Founded in Morocco, Chari operates as a digital intermediary for traditional proximity stores. The company provides a mobile application that allows small retailers to order fast-moving consumer goods directly from suppliers with transparent pricing and free delivery within 24 hours. This digital distribution model is designed to improve operational efficiency for small-scale merchants.
Beyond e-commerce, Chari leverages a payment institution license from the Central Bank of Morocco to offer integrated financial services. These include payment solutions, micro-insurance, and microloans for shop owners. By combining inventory management with banking-as-a-service, the platform aims to formalize and support the growth of the traditional retail sector.
What they do
Chari provides a mobile app for retailers to purchase FMCG products for their shops with free, rapid delivery. The platform also offers financial tools such as microloans and payment processing to help small businesses manage their cash flow.
Highlights
- Serves a network of over 25,000 retail clients across Francophone Africa.
- Offers a catalog of more than 1,200 consumer products with transparent pricing.
- Holds a payment institution license granted by the Central Bank of Morocco.
- Operates a distribution network providing free delivery in less than 24 hours.
- Participated in the Y Combinator Summer 2021 accelerator batch.
- Expanded its service offerings through the acquisition of AXA Assurance Maroc, Diago, and Karny.
Talent and hiring
The company employs staff across technical, operations, and sales departments, with a primary workforce presence in Morocco.
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