Twiga Foods
Twiga Foods is a B2B distribution platform connecting smallholder farmers and FMCG manufacturers with informal retailers through a mobile marketplace.
- Founded
- 2013
- Headquarters
- Nairobi, Kenya
- Employees
- 971
- Sector
- Agritech
About Twiga Foods
Twiga Foods operates a technology-driven supply chain platform designed to address structural inefficiencies in East African retail. By connecting farmers and manufacturers directly to small and medium-sized vendors, the company aims to eliminate costly middlemen. The platform digitizes order management and uses data to forecast demand, helping to stabilize pricing and reduce post-harvest losses.
Founded in Nairobi, the company has evolved from a produce-focused logistics operation into a comprehensive digital wholesale channel. Its catalog includes fresh vegetables and groceries alongside packaged consumer goods. Twiga provides same-day delivery and financial options to urban vendors, supporting the informal kiosks and dukas that serve the majority of consumers in the region.
What they do
The company provides a mobile-based B2B marketplace that connects farmers and FMCG suppliers with informal retail vendors. It manages the end-to-end process of sourcing, quality control, aggregation, and last-mile delivery.
Highlights
- Operates a cashless, technology-enabled B2B supply platform for urban markets.
- Raised a total of $140.05M across multiple funding rounds from investors like Goldman Sachs.
- Acquired three companies in 2025: Jumra, Raisons Distributors, and Sojpar.
- Provides same-day delivery services to small and medium-sized retailers.
- Maintains a workforce distributed primarily across Kenya, with operations in Uganda.
- Offers financial options to vendors to support business growth and product access.
Talent and hiring
The company hires for various roles including Sales, Operations, Technical, and People Operations, with a significant portion of the workforce based in Kenya.
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