elmenus

Elmenus is a Cairo-based food technology company that operates a comprehensive discovery and ordering platform. Founded in 2011, the company transitioned from a digitized menu directory into a full-stack food delivery service. The platform leverages an online community of food enthusiasts who share photos, reviews, and dish ratings to help users make informed dining decisions. By providing digitized menus for a wide range of establishments, from local food carts to high-end hotel restaurants, the platform serves as a bridge between consumers and the Egyptian culinary scene. Users can browse by mood, cuisine, or specific dish names, facilitating a seamless transition from discovery to purchase. The company emphasizes a digital-first approach to eliminate traditional phone-based ordering, offering real-time order tracking and personalized recommendations. Following recent leadership changes and significant venture capital backing, the company is currently focused on expanding its presence beyond the capital city and integrating advanced artificial intelligence to further personalize the food discovery experience for its growing user base.

Elmenus was founded in 2011 by Amir Allam to solve the challenge of food discovery in Egypt. Based in the Maadi district of Cairo, the company has grown into a major player in the regional food-tech sector. It operates at the intersection of e-commerce and hospitality, providing a social-driven platform where community feedback informs restaurant choices.

The company has evolved through multiple stages of venture capital financing, reaching Series B status. Recently, Elmenus appointed Walid Elsaadany as CEO to lead its next phase of growth. This new leadership phase is characterized by a commitment to doubling down on artificial intelligence and expanding the platform's reach into new geographic markets within Egypt.