
Instabug
Agentic mobile observability and app performance solutions for builders
Quick facts
- Headquarters
- Cairo, Egypt
- Founded
- 2014
- Team size
- 201–500 employees
- Funding stage
- Series B
- Website
- instabug.com
About Instabug
Instabug, recently rebranded as Luciq, is a software development company specializing in agentic mobile observability. The company provides a platform designed to help mobile engineering teams detect, diagnose, and resolve issues across the application lifecycle. By leveraging a single lightweight SDK, the platform consolidates technical, visual, behavioral, and sentiment signals to provide real-time contextual insights. The company moved beyond traditional monitoring to introduce proactive AI-driven features like automated bug reporting and intelligent issue prioritization. These tools aim to bridge the gap between technical monitoring and user outcomes by providing structured, agent-ready context from device telemetry. Founded in Cairo, the company has expanded its operations to San Francisco while maintaining a significant engineering presence in Egypt. Its infrastructure currently supports billions of devices globally, serving a diverse range of customers from startups to large enterprises. The platform integrates with various development stacks including iOS, Android, React Native, and Flutter, offering features like session replays, crash reporting, and in-app user feedback to improve mobile application performance and user retention.
Founded in 2012 by Omar Gabr and Moataz Soliman during their final semester at Cairo University, the company originally gained popularity for its 'shake to report' bug feature. Over the years, it has evolved into a comprehensive mobile observability suite. The company maintains dual headquarters in Cairo, Egypt, and San Francisco, California, employing between 250 and 288 people while serving over 25,000 companies globally.
The company focuses on providing depth of visibility for mobile teams that were previously underserved compared to web developers. Its platform recently transitioned toward an agentic model, using AI agents to autonomously group duplicate reports, identify root causes, and even generate pull requests for fixes. This approach reduces manual instrumentation and enables mobile teams to focus on building features rather than managing technical debt.
What they do
Instabug provides an AI-powered observability platform that helps developers monitor mobile app performance through crash reporting, bug tracking, and user feedback tools. The company serves mobile engineering teams across various industries, helping them identify revenue-impacting issues like funnel drop-offs and rage taps.
Products and service lines
Highlights
- Raised $46 million in Series B funding in May 2022 led by Insight Partners.
- Reached a milestone of monitoring issues on more than 2 billion devices globally.
- Processed over 400 million reported issues and user feedbacks since inception.
- Integrated with major development frameworks including iOS, Android, React Native, and Flutter.
- Maintains industry-standard security certifications including SOC 2 Type II and ISO 27001:2022.
Talent and hiring
The company hires talent for its significant engineering and operations hub in Cairo, looking for experts in mobile development and AI. They emphasize roles that support their move into autonomous software maintenance and agentic observability.
Funding and scale
The company has raised a total of $52.9 million across four funding rounds, including a $46 million Series B in 2022. It generates approximately $42 million in annual revenue and employs over 250 people.
Markets served
Customers
- Disney
- Figma
- AB InBev
- DoorDash
- General Motors
- Included
- Dable
Research sources
Industries served
- Technology
- Consumer
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